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The Search Herald

Only the most important SEO news

VOL. XI, No. 3885 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Antitrust Filing Says Google Cannibalizes Publisher Traffic via @sejournal, @martinibuster

Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results. Search Engine Journal

NEW Meta adds Manus AI tools into Ads Manager

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and campaign optimization. Search Engine Land

Google Ads tool is automatically re-enabling paused keywords

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense Search Engine Land

NEW How to create a persona GPT for SEO audience research

Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without replacing interviews. Search Engine Land

Google Warns Not To Serve "Not Available" With JavaScript

Google's John Mueller warned one site owner not to load "not available" in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not [...] Search Engine Roundtable

Cloudflare’s Markdown for Agents AI feature has SEOs on alert

Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking. Search Engine Land

NEW Daily Search Forum Recap: February 17, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

NEW Google AI Mode Ask About Feature Now Triggers On Overlay

Google AI Mode has this feature where you can ask about a specific product, it is called "Ask about." Now when you hover over a product, the "Ask about" will overlay so you can [...] Search Engine Roundtable

NEW Google AI Overviews Have Blue Links Before Click & Gray After Click

Did you know that the Google AI Overviews link citation paperclip icons are blue before you click to see more of the overviews and then after you click on them, that icon turns to a gray color. Search Engine Roundtable

How to work with your SEO agency to drive better results, faster

From kickoff to technical execution, learn how to remove bottlenecks, empower cross-functional teams, and prove ROI from your SEO investment. Search Engine Land

Google Search Ranking Volatility Remains Heated Through The Weekend

On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend. Search Engine Roundtable

Google & Bing: Markdown Files Messy & Causes More Crawl Load

We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause [...] Search Engine Roundtable

NEW Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it

AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence. Search Engine Land

NEW Why AI optimization is just long-tail SEO done right

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win. Search Engine Land