Only the most important SEO news
Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising. Search Engine Land
Google regularly updates search algorithms with thousands of unannounced tweaks annually, sparking discussion around transparency. Search Engine Journal
Google's former CEO said out loud what Googlers won't: Google is not about showing links, it's about organizing the world's information Search Engine Journal
Five insights shared by Googlers that can be helpful for those wanting to reverse lost rankings Search Engine Journal
I am seeing signs of a possible Google search ranking update today, May 9th, between a spike in early chatter this morning within the SEO industry and many of the tools showing a significant lift in [...] Search Engine Roundtable
Google can show the owner of the business in the local panels in the Google search results. I suspect this is not new but I don't believe I've seen this before, where Google will add an [...] Search Engine Roundtable
I am slow to report on this but figured I'd document it just in case some of you noticed ranking volatility and fluctuations on or around May 3rd and May 4th. This is not a confirmed Google Search [...] Search Engine Roundtable
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach. Search Engine Land
Google's CEO, Sundar Pichai, was interviewed by Emily Chang at Bloomberg before the big Google I/O event. They talked a lot about a lot of things, but there was 25-second clip where they spoke about [...] Search Engine Roundtable
Google defines "content decay" in a new episode of the Search Off The Record podcast, and discusses how to handle old webpages. Search Engine Journal
Is the results count one step closer to fully going away? Search Engine Land
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search. Search Engine Land
Danny Sullivan, Google's Search Liaison, made it crystal clear that the site reputation abuse policy has zero to do with linking. This means that who you link to and/or who links to you has no impact [...] Search Engine Roundtable
Here is a recap of what happened in the search forums today... Search Engine Roundtable
Google shares strategies for managing outdated website content rather than deleting it. Search Engine Journal