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The Search Herald

Only the most important SEO news

VOL. XI, No. 3997 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google’s May Core Update Favored Pages That Match Intent via @sejournal, @MattGSouthern

Aleyda Solis analyzed US and UK SISTRIX data from Google's May core update, finding visibility patterns tied to source type and market fit. Search Engine Journal

How TV ads create search demand — and what to do about it

Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning. Search Engine Land

Google Search Profiles: Publisher Profile Pages Officially Live

After tons and tons of testing and tweaking, Google is officially announcing what it calls Search profiles and what I called Discover publisher pages. Google said Search profiles provide "a [...] Search Engine Roundtable

Microsoft Advertising To Update UTM Analytics Auto-Tagging Sep. 2

Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the [...] Search Engine Roundtable

Coming Soon: Connecting Google Business Profile To Google Analytics

Google will soon allow you to connect your Google Business Profile with Google Analytics. Google sent out an email to some businesses saying this is coming soon, within the next "few [...] Search Engine Roundtable

Google Passkey & Security Agent Added To Account Security and Safety Doc

With the rise of Google Ads accounts being hijacked, Google has updated its Account security and safety help document with more details on passkeys and the security agent feature. This is in addition [...] Search Engine Roundtable

Google Dialog: Does This Business Offer Rewards In Exchange For Reviews

About five months ago (I missed it), Google began asking searchers if the business location they are visited offers rewards in exchange for reviews. The prompt that comes up in the app asks, [...] Search Engine Roundtable

Delegation search: Why users outsource decisions to AI

From travel planning to product research, users increasingly seek confidence, recommendations, and a faster path to action. Search Engine Land

4 ways to track AI search visibility when attribution falls short

The path from discovery to decision is getting harder to see. Learn how to combine traditional attribution with new signals of influence. Search Engine Land

Daily Search Forum Recap: June 5, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Cloudflare: Bots now make up 57% of webpage requests

CEO Matthew Prince expected bots to outnumber humans by 2027. New Cloudflare data shows that the milestone has already arrived. Search Engine Land

The latest AI news we announced in May 2026

Here are Google’s latest AI updates from May 2026 Inside Adwords

Google clarifies sensitive audience targeting rules for Demand Gen campaigns

The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach. Search Engine Land