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The Search Herald

Only the most important SEO news

VOL. XI, No. 3832 - Archive
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Bing: Duplicate & Similar Pages Blur Signals & Weaken SEO & AI Visibility

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer [...] Search Engine Roundtable

Google Reveals The Top Searches Of 2025 via @sejournal, @MattGSouthern

Google's Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025. Search Engine Journal

Why Google is deleting reviews at record levels

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible. Search Engine Land

Google lowers audience size limits across Ads

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list. Search Engine Land

Google Search Traffic To News Publishers Drops From 51% To 27%

Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of [...] Search Engine Roundtable

Google's John Mueller Working On Christmas (2025 Edition)

Every year, for the past 18 or so years, Google's John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns. This year is [...] Search Engine Roundtable

60 of our biggest AI announcements in 2025

Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products. Inside Search

Google expands Performance Max channel reporting to MCCs

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels. Search Engine Land

OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing. Search Engine Land

Daily Search Forum Recap: December 23, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Search Bar Tests Teases For AI Mode With Animation In Box

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, "Research a topic," [...] Search Engine Roundtable

NEW Search News Buzz Video Recap: Google Core Update Status, News Publishers Traffic Distribution, Ads In AI Overviews Expand, ChatGPT Ads & Christmas

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google [...] Search Engine Roundtable

Google Search Forgot The Holiday Decorations In 2025

For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an [...] Search Engine Roundtable

Google Ads Adds Google Maps Channel For Demand Gen

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. Search Engine Roundtable

Google Discover Notifications That Go AI Mode Responses

Have you seen those Google Discover notifications that pop up and seem like news notifications from the Google app but what they do is drive you into Google AI Mode. I find them incredibly annoying, [...] Search Engine Roundtable