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The Search Herald

Only the most important SEO news

VOL. XI, No. 3974 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

The next era of link building is citation optimization by Citation Labs

AI search can leave high-ranking brands out of buyer answers. Link builders need to optimize the sources that AI systems retrieve and cite. Search Engine Land

Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible via @sejournal, @martinibuster

Google's ALDRIFT framework "opens exciting avenues" toward AI answers that do more than sound plausible. Search Engine Journal

Google Discover Performance Report Missing Data May 7 & May 8

Google had yet another Search Console reporting bug, this time with the Discover performance report. Between May 7, 2026 and May 8, 2026, Google confirmed a data logging issue that can result in the [...] Search Engine Roundtable

Google Ads Teases New Dashboards Powered By Gemini

Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, "Tired of manual reporting? Introducing Dashboards built [...] Search Engine Roundtable

Google Ads Search Terms Report Shows Best Approximation Of User's Intent

Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches - the [...] Search Engine Roundtable

Study: Adding Schema Did Not Improve AI Citations On Google, ChatGPT & More

A new study from Ahrefs says that adding schema does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. "Adding schema [...] Search Engine Roundtable

Google Merchant Center Tests Merchant Advisor

Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live [...] Search Engine Roundtable

Why good content still loses in Google Search

Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back. Search Engine Land

Why your brand isn’t making the AI recommendation set

Many brands optimize for AI citations and extractability before establishing the clarity and relevance needed to enter the candidate set. Search Engine Land

Why TurboQuant could accelerate the shift to entity-driven SEO

TurboQuant may help Google improve instant indexing, semantic search, and AI Overviews — changing how brands earn visibility. Search Engine Land

Condé Nast CEO: Plan As If Search Traffic Will Be Zero via @sejournal, @MattGSouthern

Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines. Search Engine Journal

Daily Search Forum Recap: May 13, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Condé Nast expects search to become a single-digit of its traffic

After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists. Search Engine Land

Keeping Trusted Content Visible in an AI-Powered Search World

In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user [...] Bing Search